Youthline Annual Report 2021
Hight has been working with Youthline for six years producing its annual report and other marketing collateral. Youthline is a wonderful not-for-profit organisation that offers essential services for Aotearoa New Zealand’s youth, principally through offering free telephone, text, email and face-to-face counselling service.
For the 2020 – 2021 Youthline Annual Report, Hight partnered with the exceptionally talented photographer Michelle Hyslop (www.michellehyslop.com). This year’s report pointed a lens on the challenges youth face in dealing with COVID lockdowns and COVID cases in their communities in Aotearoa New Zealand. In response to this difficult topic, but keeping in mind the colourful, diverse, inclusive and energetic culture of Youthline, Hight juxtaposed bright colours with the edgy, urban and real portraits masterfully captured by Michelle.
The bright colours remind the reader of the indomitable spirit and enduring positive focus of the Youthline organisation (now active for 50 years) that uplifts and supports the youth who are the future of our country. The report was well received by the client who felt that the images and the design approach successfully combined both the seriousness of the report and underlying culture of Youthline.